AlmavivA do Brasil officializes the acquisition of Bradesco shares as a Contact Center company
With the acquisition of the Company, AlmavivA strengthens and expands it services in the financial services industryData: 15.01.2020
The Board of Economic Defense (CADE) approved with no restrictions the purchase agreement of the whole shares of Bradesco into Chain Serviços and Contact Center S.A. by AlmavivA do Brasil, one of the leading contact center, customer relationship management (CRM) and trad marketing companies of the Country. The decision was published in the Official Gazette (Diário Oficial da União) dated October 29th, 2019, and the operation was fulfilled on Tuesday, January 14th 2020. This is Latin America’s largest BPO/CRM M&A operation in 2019.
The acquisition is part of one of the growth strategies adopted by the Company. With this acquisition, AlmavivA confirms its position as the second largest CRM BPO company in the Country and consolidates its operations in the financial services customer relationship area, providing expansion and diversification of its operations.
“We are positioned among the 5 largest employers in Brazil and, with this business, we are adding to our organization some 5,500 employees and three new sites, located in the interior of São Paulo. As of today we have more than 37,000 professionals, distributed over 15 units. In addition to this organizational growth, the operation strengthens and expands our services to companies in the financial services industry, through a high added-value diversification of our solution portfolio”,comments Francesco Renzetti, AlmavivA do Brasil CEO.
Since 2006, when AlmavivA Group began its activities in Brazil, theCompany has heavily invested in the Country and, year after year, has focused on the development of new projects, always focusing on quality and productivity in the customer services segment. Strong process know-how, innovative technology and committed people have allowed AlmavivA to grow consistently, thus confirming its commitment to act in line with market trends and expectations. “The segment has been undergoing significant changes and the promising companies will be those that apply and have lean cost structure, efficient operations, human decision-support technology (AI) and financial strength,” says Renzetti.